Since its launch in 2016, TikTok has seen tremendous growth. In the past year, it’s been downloaded over 2 billion times and has 100 million active users in the US alone. It’s also the most popular free app on the Apple App Store. How to Achieve Success on TikTok?
It’s no wonder that so many brands are now using TikTok to reach their target audience. But what works on other social media platforms won’t necessarily work on TikTok.
In this post, we’ll take a look at the best tips to achieving success on TikTok and explore some of the best TikTok marketing tips to help you get started.
1. Create a smart profile
Your profile is the first thing people see when they come across your account. It’s important to make a good first impression.
Your profile should clearly state who you are, what you do and what type of content you create. It should also be visually appealing. This means you should use a high-quality profile picture and cover photo.
Your bio should be clear, concise and easy to read. It’s also essential to know how to add a link to your TikTok bio, such as your website or other social media profiles, in order to boost your visibility leading to getting more calls on your call center solutions.
2. Leverage your other platforms
If you’re already active on other social media platforms, you can leverage your existing audience to give your TikTok account a boost.
Share your TikTok videos to your other profiles and encourage your followers to follow you on TikTok.
You can also use your other social media accounts to share exclusive content previews and behind-the-scenes looks at your TikTok video-making process.
This is a great way to get your existing audience excited about your TikTok content and encourage them to follow you on the platform.
3. Be consistent
To generate a following and keep them engaged, you need to be consistent with your TikTok video content. This means posting at least once a day, if not more.
If you go a long time without posting, you’ll fall off your followers’ “For You” pages and lose traction. The more often you post, the better chance you have of being discovered and gaining followers.
You can also use the scheduling tool within TikTok to schedule your content in advance or a third-party tool to ensure you’re posting consistently.
4. Use trending music
TikTok has a vast library of music and sound effects that you can add to your videos. But you can also use songs that have already been uploaded to the app.
Using trending music is a great way to increase the visibility of your videos. When you use a popular song, your video will be more likely to appear in the “For You” section, where it can be seen by a larger audience.
To find trending music, you can use the “Discover” tab in the app. This will show you the most popular songs and sounds on TikTok. You can also search for specific songs or artists to see if their music is trending.
If you want to use a specific song, but it’s not trending, you can still use it in your video. Just make sure to use a popular hashtag or create a catchy caption to increase the visibility of your video.
5. Use trending hashtags
Much like Twitter and Instagram, TikTok uses hashtags to categorize content and make it easier for users to find videos relevant to their interests.
Using trending hashtags on TikTok can help you reach a larger audience and get more views on your videos. Plus, it can help you get your content in front of new potential followers.
To find trending hashtags, check out the “Discover” page in the TikTok app. There, you’ll find a list of the most popular hashtags on the platform, as well as a list of trending topics. You can also use the search bar to see what hashtags are currently trending on TikTok.
Once you find a trending hashtag that’s relevant to your content, be sure to include it in your video’s caption. You can also add other relevant hashtags to help your video get discovered and know How to Achieve Success on TikTok.
6. Create challenges
Challenges are a great way to get your audience involved with your content. You can create a challenge and then ask your followers to participate by creating their own content and using your challenge hashtag.
You can also get creative with your challenges and ask your followers to create specific types of content. For example, you could ask them to create a duet video with you, or to create a reaction video to one of your videos. For example, if you’re a nonprofit planning an upcoming fundraiser, you could ask your followers to get creative and duet your TikTok with their fundraising ideas.
Challenges are a great way to get your audience involved and to get your content seen by more people. When people participate in your challenges, their followers will see your content, and you’ll be able to reach a whole new audience.
7. Collaborate with others
Collaborating with other users is a great way to cross-promote your content and introduce your account to new audiences. You can use email finder tools to quickly gather contact information for possible partners and bulk email validation to narrow down the list of potential collaborators, then message them with partnership proposals or content ideas without bounced emails.
You can collaborate with other users by creating a duet video, creating a video together, or featuring other users in your videos. For example, people love sharing their stories on TikTok. If you’re a web hosting provider looking for relevant ways to engage with TikTok users, find users posting stories about online security issues, such as hackers stealing their data. This is where you can jump in and duet their video with educational content on the importance of secure servers and privileged access management (PAM).
To find potential collaborators, search for hashtags related to your industry and find other users who are creating similar content. You can also search for trending challenges and find other users who are participating in the same challenge.
Once you’ve found potential collaborators, reach out to them and pitch your idea. If they’re interested, you can work together to create your video and decide on a posting schedule.
8. Engage with your audience
Engagement is one of the most important elements of any social media strategy, and TikTok is no exception.
Engagement is a two-way street, and it’s important to make sure that you’re not only interacting with your followers, but also actively seeking out new accounts to follow and engage with. Here’s How to Achieve Success on TikTok.
You can engage with your audience on TikTok in a number of ways, including replying to comments on your videos, following other accounts, liking and commenting on other users’ videos and even creating videos that are directly inspired by or respond to other videos on the platform.
The more you engage with your audience, the more likely they are to engage with your content, and the more likely you are to grow your following on TikTok.
9. Post at peak times
Timing is everything on TikTok. The more people who see your video, the more likely it is to be shared and liked.
TikTok’s algorithm places a lot of importance on how quickly your video gains likes and comments. If you post at a time when not many of your followers are online, your video could get lost in the algorithm.
You can see when your followers are most active by going to the “Analytics” tab in the TikTok app and clicking on “Followers.” Post your videos when your followers are most active to increase the chances of your video being seen and shared.
Conclusion on How to Achieve Success on TikTok
Since TikTok is a new social platform, you have a better chance of driving traffic to your website and increasing conversions. While you can’t add links to your videos, you can add them to your profile, so make sure you’re doing that to help your followers find your website.
To make sure your business is successful on TikTok, you should follow the tips we discussed and start creating and sharing videos.
