Are you looking for ways to increase Instagram engagement? Want to generate more views for your Instagram Stories?

The team from Headway Capital share their tips for success in this infographic.

Here’s a quick summary of the key points:

– Use hashtags

– Utilize location tags

– Post at the right time

– Create themed content

– Use stickers

– Share user-generated content

– Post regularly

– Share behind-the-scenes content

– Add text to your stories

– Utilize calls to action

1. Use Instagram Stories to Show Off Your Brand’s Personality

One of the best things about Instagram Stories is that they don’t have to be perfect. They can be a little rough around the edges and they can show off a more casual side of your brand.

Use Instagram Stories to give your followers a behind-the-scenes look at your business, show off your employees, or share what a day in the life of your CEO looks like.

You can also use Instagram Stories to share user-generated content, showcase your customers, and share videos that highlight your brand’s personality.

Whatever you do, just make sure that you’re using Instagram Stories to show off the human side of your brand, and make sure you are clear about your brand guidelines to create content that stays true to your brand identity.

2. Use Hashtags in Your Instagram Stories

Just like with your regular Instagram feed posts, you can use hashtags in your Instagram Stories to help you reach more people.

You can use up to 10 hashtags in your Instagram Stories, and it’s a great way to get discovered by new people, even if they don’t follow you (yet!).

You can add hashtags to your Instagram Stories by using the hashtag sticker, text tool, or by simply typing out the hashtag and pinching it to make it smaller.

3. Get Instagram Stories Views by Tagging Others

If you want to get more views on your Instagram Stories, consider tagging other users and brands in your content.

When you tag someone in your Instagram Stories, they’ll be notified and have the option to re-share your story with their followers. When they do, your content will be exposed to a whole new audience.

This is a great way to build relationships with influencers and other brands in your industry. It’s also a quick and easy way to get more views on your Instagram Stories.

4. Use Instagram Stories to Educate Your Audience

Educational content is some of the most popular content on Instagram, and it’s no different for Instagram Stories.

Because Instagram Stories are temporary, it’s a great place to share quick tips and tricks with your audience. You can also use the features within Instagram Stories to create interactive and educational content, such as explainer videos, quizzes, polls, and questions.

Not only does this type of content provide value to your audience, but it also encourages them to engage with your Instagram Stories, which can help to boost your engagement rate, and lay the groundwork for monetizing your videos.

5. Use Polls & Questions in Your Instagram Stories

Polls and questions are a great way to encourage your audience to engage with your content.

You can use the polls and questions stickers in your Instagram Stories to get feedback from your audience, ask them questions, or just get a sense of how they’re feeling.

This is a great way to make your audience feel like they’re part of the conversation and to show them that you care about what they have to say.

6. Share User-Generated Content

Sharing user-generated content is a great way to increase engagement and build trust with your audience. When you share content that your followers have created, it shows that you value their opinions and that you’re not just in it for the likes and comments.

You can share user-generated content in your Instagram Stories by taking a screenshot of the post and adding it to your story. Be sure to tag the person who created the content and give them credit for it.

7. Create an Instagram Story Series

So far, we’ve talked about how to create standalone Instagram Stories. But, you can also create a series of Stories that are all connected.

This is a great way to keep your audience engaged and coming back for more.

You can create a series of Stories by using the “Create” option in your Instagram Stories camera and then tapping the “Add to Story” button after you’ve created your first Story.

This will allow you to create a series of Stories that are all connected and can be watched in sequence.

8. Use Instagram Stories to Tease New Content

If you follow any bloggers or influencers on Instagram, you’ll likely be familiar with the “swipe-up” feature in Instagram Stories. This feature allows you to link to an outside source, like a blog post or product page, when someone swipes up on your Story.

If you have 10,000 followers or more, you can use the swipe-up feature to drive traffic to your website and blog. But what if you don’t have 10,000 followers? You can still use Instagram Stories to tease new content and get people excited about what you have coming up!

In the example below, we shared a series of Instagram Stories to promote a new blog post we published about how to create a social media marketing plan. We included a call-to-action to “swipe up” to read the full post, but you can also include a link to your blog in your bio and direct people to click the link in your bio.

This is a great way to use Instagram Stories to drive traffic to your website, booking page, and blog, while also increasing engagement and building excitement around your new content! Crafting captivating Instagram Stories is effortless with a plethora of tools at your disposal, from an image generator to a photo background changer, allowing you to curate visually stunning content effortlessly.

9. Use Instagram Stories to Share Behind-the-Scenes Content

Behind-the-scenes content is a great way to humanize your brand and make your business more relatable to your audience.

It can also help to build trust and create a deeper connection with your followers.

You can use Instagram Stories to share behind-the-scenes content in a number of ways, such as giving a tour of your office or workspace, showing how your products are made, or introducing your followers to your team.

You can also use Instagram Stories to share behind-the-scenes content from events andconferences, or other industry-related activities.

10. Promote Your Instagram Stories on Other Social Media Platforms

If you’re active on multiple social media platforms, it’s a good idea to use them to promote one another.

For example, you can use your feed posts to promote your Instagram Stories. This is a great way to increase your Stories views and engagement, and it can also help you reach new audiences.

You can also use other social media platforms to promote your Instagram Stories. For example, you can create a teaser video for your Stories and post it on YouTube, or you can create a carousel post for Facebook or Twitter that includes a preview of your Stories.

This is a great way to drive traffic from other social media platforms to your Instagram account, and it can help you increase your overall engagement on Instagram.


Instagram Stories offer a great opportunity to boost brand awareness, increase engagement, and drive more sales. By following the tips we’ve shared in this article, you can increase the chances of your audience viewing, interacting with, and sharing your Stories.

Now that you know how to increase engagement on your Instagram Stories, you can focus on creating a successful strategy for your brand.