A trend named CFBR, championed by Columbia Business School and highlighted by Heather Harris, has gained traction. It’s a strategy where meaningful comments on others’ posts, especially during layoffs, enhance jobseekers’ profiles and connect them with potential opportunities, albeit being time-consuming.

What Does CFBR Mean

CFBR, an acronym gaining traction on social media platforms, particularly LinkedIn, stands for Commenting For Better Reach. This term has been increasingly noticed in the context of people commenting on other people’s posts, especially during significant events like layoffs.

The concept revolves around the idea of leaving thoughtful, meaningful, and valuable comments on posts to enhance the post’s visibility and reach.

Genesis of CFBR

The genesis of CFBR, a strategy now integral to social media dynamics, began as a response to the increasing reliance of job seekers on digital platforms.

It involves posting thoughtful comments on others’ posts, a practice that has become a popular expression among users.

Regularly appearing in various forms, from short comments to more elaborate insights, CFBR aims to enhance jobseeker’s profiles and connect them with their target audience.

Originating amidst layoffs, CFBR’s meaning has evolved, showing how much people depend on social media posts for uncovering job opportunities.

This strategy, highlighted by users like Tagged Harris, has become a staple in navigating the digital job market, despite the varying amounts of effort required.

When to Use CFBR

Enhancing Post Visibility

Most social media algorithms, including those on LinkedIn, favor content with high engagement. When people comment on others’ posts, it can increase the post’s reach, making it appear more frequently in followers’ feeds.

Support During Layoffs

Particularly in the tech sector, which has experienced the worst contraction since the dot com bust, CFBR has become a way to show solidarity.

During recent months, as companies like Amazon began announcing layoffs, CFBR has been used to offer encouraging messages and solidarity underpinning layoff posts. And if someone noticed people commenting with thoughtful comments under job openings, it’s often make it easier for both the commenter and the author or a “layoff post” to connect.

Networking and Opportunities

Commenting on layoff posts or other people’s feeds enables individuals to not only extend their LinkedIn presence, but also potentially connect with job seekers in social media marketing or with those offering new opportunities. This is particularly relevant for tech workers and represented professionals in human resources, who may use their LinkedIn profiles to list their specialist skills and experience (for example, the use of continuous performance management platforms).

Building a Thought Leader Image

Regularly engaging with others’ Linkedin posts through CFBR can position someone as a thought leader in their field. It’s a strategy that requires time but can yield significant benefits in terms of building a network and being noticed by potential candidates or target audiences.

CFBR: Beyond Just a Strategy

While CFBR is a strategy to increase post visibility and engagement, it’s not just a completely altruistic act. It’s a two-way street benefiting both the commenter and the post creator.

By engaging with posts, especially those related to job openings or layoff posts, individuals can subtly promote their own LinkedIn presence, potentially getting better reach over hundreds more people.

This approach has been particularly effective in the tech sector, where layoffs have been prevalent in the past six months.

When Not to Use CFBR

1. When Engagement Appears Inauthentic and Noticed People Commenting

CFBR, or Commenting For Better Reach, can backfire when comments seem inauthentic. Social media algorithms, designed to favor content with high engagement, can detect when comments on people’s posts are formulaic or repetitive.

Job seekers and commenters alike should avoid using CFBR as a mere strategy without genuine interaction. Overusing short, generic comments just for better reach can diminish the value of a jobseeker’s profile and reduce the impact of their LinkedIn presence. What’s called commenting should remaining commenting for all the other posts.

2. During Sensitive Topics or Layoffs

While CFBR is popular for increasing post visibility, it’s crucial to refrain from this strategy during sensitive discussions, such as layoffs.

Encouraging messages should be heartfelt, not driven by the motive of enhancing one’s own reach. People rely on reach so when it appears regularly, that’s great – so they use popular expressions just to “exist” for social media algorithms.

When people comment on such posts, it’s important to prioritize empathy over strategy. Misusing CFBR in these contexts can lead to negative perceptions, both for the commenter and the job seeker.

3. When Overcommenting on Other People’s Posts Clutters Feeds

Excessive commenting, a common CFBR tactic, can lead to cluttering others’ posts and followers’ feeds. This not only annoys other users but can also lead to a decrease in engagement, as most social media algorithms are designed to favor content that generates meaningful interaction.

Job seekers and others should be mindful of how frequently they comment, ensuring their contributions are valuable and not just for the sake of visibility.

4. When What You Called Commenting Hinders Authentic Connections

CFBR should be used judiciously, especially when the goal is to build authentic connections. While commenting on posts is a popular expression for increasing visibility, over-reliance on this strategy can hinder genuine networking opportunities.

Both the commenter and the job seeker should focus on creating meaningful interactions rather than just posting comments for better reach. Authenticity in interactions is key to making lasting connections on platforms like LinkedIn.

Key Takeaways on Commenting For Better Reach

• Commenting for better reach is most effective when comments are thoughtful and relevant to the content of others’ posts.
• A short comment that adds value can lead to high engagement, rather than numerous low-quality comments.
• Use CFBR strategically, especially on LinkedIn, where the context, like during layoffs, shows the need for sensitivity in commenting.
• Recognize that CFBR meaning is not just about increasing visibility but also about contributing constructively to discussions.
• While CFBR is a useful strategy, the commenter should aim for authenticity to truly benefit from the posted comments.

Conclusion on CFBR Strategy

Effectively leveraging CFBR on LinkedIn involves balancing strategic commenting with genuine interaction, ensuring each comment adds value and fosters meaningful engagement with post on LinkedIn.

FAQ on Commenting for Better Reach

What CFBR means in LinkedIn?

CFBR on LinkedIn stands for “Commenting For Better Reach,” a strategy to increase post visibility and engagement through thoughtful commenting.

How do I write a CFBR on LinkedIn? Write a CFBR comment by thoughtfully engaging with the post’s content, adding value or insight to foster meaningful interaction.

What is the CFBR hashtag in LinkedIn? The CFBR hashtag on LinkedIn is used to identify posts and comments that are part of the Commenting For Better Reach strategy.

What does CFBR stand by? CFBR stands for “Commenting For Better Reach,” emphasizing the importance of engaging comments to enhance the reach and visibility of social media posts.