Creating remarkable social media content isn’t just about going viral or jumping on trends—it’s about crafting material that grabs attention, resonates deeply with your audience, and drives meaningful engagement. The secret? The LEMA framework: Logic, Explicitness, Memorability, and Actionability. Let’s break down how this approach can help you create a winning social media content plan that stands out.
Why remarkable content matters in social media
Remarkable content gets noticed. It turns casual scrollers into engaged followers, drives conversations, and, most importantly, inspires action. In the crowded social media landscape, ordinary won’t cut it. Remarkable content stands out because it’s thoughtful, clear, impactful, and actionable—exactly what the LEMA framework is all about.
The LEMA framework for your social media content plan
1. Logic: Structure your plan for clarity and flow
Your content plan must flow logically to make sense for both you and your audience. A well-structured plan ensures no post feels out of place or irrelevant.
Example:
Imagine planning content for a product launch. A logical progression might look like this:
- Teaser Post: Build excitement with sneak peeks.
- Problem-Solution Post: Highlight the pain point your product solves.
- Launch Announcement: That’s straightforward.
Here’s how you can use the LEMA framework to design a remarkable social media content plan:
1. Logic: Build a structured and audience-focused plan
A well-organized content plan ensures clarity and flow, making it easier to execute and engage your audience effectively.
How to apply it:
- Start with audience insights: Segment your audience by demographics, interests, and behaviors. For instance, if you’re targeting small business owners, understand their pain points—like managing time or scaling sales.
- Define clear goals for each platform: Instagram might focus on building brand awareness, while LinkedIn could highlight thought leadership.
- Create a content calendar: Structure posts around themes or campaigns. For example, plan weekly tips, success stories, and user-generated content.
Example: Instead of posting sporadically about your services, create a sequence like:
- Monday: Quick tips
- Wednesday: Customer success story
- Friday: Interactive poll or question
Logical flow keeps your audience engaged and anticipating what’s next.
2. Explicitness: Get specific to boost clarity
Generic content falls flat. Explicitness—clear, direct communication—makes your content resonate and perform better.
How to apply it:
- Use specific CTAs: Swap vague phrases like “Check this out!” for clear ones like “Download our free guide to triple your email open rates.”
- Be precise in storytelling: Instead of saying, “We’ve helped many brands succeed,” say, “We helped a retail client increase their sales by 30% in three months.”
- Tailor your messaging: Use plain language that connects directly with your audience’s needs.
Example: A fitness coach could post, “Struggling to stay consistent with workouts? Download my free 7-day workout plan—designed for busy professionals in under 20 minutes a day.”
3. Memorability: Make your content unforgettable
Content that lingers in your audience’s mind has three key ingredients: novelty, relatability, and conviction.
How to apply it:
- Use analogies and visuals: Describe your social media strategy like assembling a puzzle. Each piece (content type) completes the big picture (your goals).
- Tap into emotions: Stories that evoke excitement, surprise, or empathy leave a lasting impression. For example, share behind-the-scenes moments that humanize your brand.
- Stay consistent: Develop a unique voice or visual style that’s instantly recognizable.
Example: Imagine posting, “What if your content calendar could feel as smooth as scrolling TikTok? Here’s a step-by-step guide to make it happen,” accompanied by a carousel graphic with eye-catching visuals.
4. Actionability: Empower your audience to take the next step
Content without a practical takeaway feels empty. Actionable advice bridges the gap between learning and doing.
How to apply it:
- Break tasks into steps: If you’re guiding your audience on building a content calendar, provide a detailed checklist they can follow.
- Add templates or tools: Offer ready-made resources, like a free content calendar template, to make implementation effortless.
- Inspire action with rewards: Create urgency with limited-time offers or challenges, such as “Plan and post your next reel in 30 minutes—tag us, and we’ll feature the best ones!”
Example: A post about creating content buckets might include:
“Create three buckets:
- Educational (how-tos, tips)
- Inspirational (success stories, quotes)
- Engagement (polls, challenges)
Use these buckets to plan next week’s posts. Share your progress in the comments!”
Bringing it all together
A remarkable social media content plan combines structure (Logic), clarity (Explicitness), lasting impact (Memorability), and actionable steps (Actionability). When these elements work together, your content not only stands out but also drives real results.
Ready to put LEMA to work?
Start by applying one part of the framework today—whether it’s organizing your next week of posts or crafting a clearer CTA. As you refine your plan, share your results and let us know how the LEMA framework transforms your content.