Nobody likes being the odd one out. People follow group norms to fit in, avoid conflict, and keep their place in social circles. This is normative social influence – the pressure to conform for social approval and avoid rejection. Psychologists separate this from informational influence,…

You walk into a new restaurant and see a long line at one stall while others sit empty. Without thinking, you join the crowd. If that many people are choosing it, the food must be good, right? People often look to others when they’re unsure,…

When it comes to promoting your brand on social media, you likely already have a plan in place. But, you might be leaving the most important people out of the equation — your audience. Your customers have the potential to become powerful brand advocates —…

Instagram is a powerful marketing platform that can drive conversions and build lasting customer relationships – we all know that. Today’s modern Instagram marketer needs to master both image and video content, taking advantage of the platform’s diverse formats to engage audiences in creative and…

Looking to grow your social media community? You’re not alone. It’s no secret that social media is a powerful tool for marketers. Whether you’re running a small business, blogging, or trying to make your way to the top of the corporate ladder, you need to…

Stop sending fluff. Show them what moves the needle. If you’ve ever sent a 10-page social media report to a client, packed with engagement rates, follower growth, and hashtag impressions—only to get back a “Looks good, thanks!” with zero follow-up—then you know the pain.   Most…

Do you have a personal Facebook page? You can manage multiple social media accounts by using it. Facebook is a great platform for connecting with friends and family, but it also offers a lot of useful features for managing multiple accounts. If you’re a small…

Starting a new Instagram account in 2025 is a bit like moving to a bustling city where everyone already knows their favorite coffee shop, dog park, and go-to brunch spot. The competition is fierce, attention spans are short, and everyone, from influencers to your neighbor’s…

If there’s one thing you can count on social media for, it’s change. Every year, the algorithms that run your favorite platforms—Instagram, LinkedIn, TikTok, Facebook, you name it—get just a bit smarter, a bit trickier, and a lot more focused on what they think your…

If you’re not tracking the success of your social media marketing efforts, you’re missing out on valuable insights that could help you improve. While many businesses are tracking likes, retweets, and shares, there’s so much more to social media success than those raw numbers. In…

Instagram is the never-sleeps corner of the internet—part visual gallery, part conversation pit, and part marketing coliseum. If you’re a business, creator, or even a SaaS marketer, it’s easy to feel like you’re throwing posts into a black hole while the “big” accounts collect all…

Admit it: paid ads feel a bit like cheating. Besides, throwing cash at Meta or Google doesn’t guarantee you real community or staying power. The best brands are built in the trenches—earning trust, attention, and loyalty, one creative post at a time. So, if you…