If you’re a digital marketer, you need to be up to date with the latest digital marketing skills and trends in social media marketing. Social media is constantly evolving and what worked a year ago might not work today.
In this article, we’ll cover the top social media trends in 2024 that every digital marketer must know.
1. Social Commerce
Commerce has been a part of Facebook and Instagram for a while now, but it’s really starting to take off.
In 2020, Facebook introduced Facebook Shops, a mobile-first shopping experience where businesses can easily create an online store without ever leaving the app.
In 2021, Instagram introduced a new feature called Instagram Shop, where you can discover and buy products from brands and creators all in one place.
You can also tag products in your Instagram feed and stories, and when people click on the tag, they can see the price and description of the product and click through to make a purchase.
With the rise of social commerce, consumers no longer have to leave the app to make a purchase. This is a game changer for businesses and a trend that is only going to get bigger in 2022.
2. Live Streams
Live streams are a great way to connect with your audience in real time. They can be used for a variety of purposes, such as product launches, Q&A sessions, behind-the-scenes looks and more.
Live streams are a great way to show the human side of your brand and build trust with your audience. They can also help you get more engagement on your social media posts, as live videos are more likely to show up in people’s feeds. With the increasing complexity of digital platforms, many businesses are choosing to hire a web development agency to ensure their online presence is robust and effective.
Instagram and Facebook are the most popular platforms for live streams, but you can also go live on YouTube and TikTok.
3. Short Videos
Short videos are the new “it” thing for social media. Videos are a great way to get your point across quickly and in an engaging way. And, with so many different video types to choose from, you can easily find a video format that works for your business.
TikTok’s success has made it clear that short videos are the future of social media. The platform has taken the world by storm and has shown just how popular short-form video content can be. Now, other social media platforms are following suit.
Instagram Reels, YouTube Shorts, and even LinkedIn are all getting in on the short video action. These platforms are making it easier than ever to create and share short video content.
If you’re not already using short videos in your social media marketing strategy, now is the time to start. Whether you’re creating quick how-to videos or sharing behind-the-scenes looks at your business, short videos are a great way to engage your audience and drive traffic to your website.
And, with so many different platforms to choose from, you can easily find the right one for your business. You can also explore using an AI video script generator to generate compelling scripts in a snap.
4. Augmented Reality (AR)
Augmented Reality (AR) is a digital technology that overlays virtual objects onto the real world. One of the most popular examples of AR is the virtual try-on feature that many eCommerce brands are using. For instance, AR allows customers to try on engagement rings virtually, enhancing their shopping experience.
AR is a fun and engaging way to get your audience to interact with your brand on social media. You can use AR filters and effects to create immersive experiences that showcase your products and services.
AR is a growing trend in social media marketing, and we expect to see a lot more brands using this technology to create interactive content in 2022.
5. User-Generated Content (UGC)
User-Generated Content (UGC) is a great way to increase brand awareness and build a loyal online community.
In fact, 55% of consumers trust UGC over other forms of marketing.
You can easily incorporate UGC into your social media marketing strategy by sharing customer reviews, testimonials, and photos of your products.
6. Social Media Stories
It’s no secret that social media stories are popular.
In fact, over one billion people use Stories each day on Facebook-owned apps alone.
So, it’s no surprise that more and more businesses and brands are incorporating Stories into their social media marketing strategies.
This is a great way to create short, engaging, and interactive content for your audience.
And, because Stories only last for 24 hours, you can experiment with different types of content and see what resonates with your audience.
You can also use Stories to share content that doesn’t need to be on your profile forever, like limited-time promotions and giveaways.
If you haven’t already, start experimenting with Stories on Instagram, Facebook, and even LinkedIn.
And, don’t forget that you can also create Stories-style content on TikTok and Snapchat!
7. Voice Search
With the rise of smart speakers and voice assistants like Siri and Alexa, voice search is becoming more and more popular.
In fact, it’s estimated that by 2022, over half of all internet searches will be done by voice.
This means that businesses need to optimize their social media content for voice search in order to stay competitive.
One way to do this is by including long-tail keywords in your posts and using natural language.
8. Niche Social Media Platforms
Facebook, Twitter, and Instagram may be the most popular social media platforms, but they’re not the only ones. In 2022, niche social media platforms have become more popular than ever.
Niche social media platforms are platforms that are designed for a specific target audience or that cater to a specific type of content. For example, YouTube is a niche social media platform that is designed specifically for video content.
TikTok is another example of a niche social media platform. TikTok is a short-form video app that is designed for creating and sharing fun, engaging videos. The platform quickly became popular with Gen Z and has since grown to become one of the most popular social media platforms in the world.
When it comes to social media marketing, it’s important to remember that not all social media platforms are created equal. Different platforms have different features and tools that can be used to target different audiences and achieve different goals.
As a digital marketer, it’s important to stay up to date on the latest social media trends and to be aware of the different social media platforms that are available. This will help you to make sure that you are using the right platforms to reach your target audience and achieve your social media marketing goals. An SMM panel, for instance, can significantly boost your online strategy, leading to greater success and achievements.”
9. Social Media Listening
Social media listening is a great way to get to know your audience and customers. It’s the process of monitoring social media platforms for mentions of your brand, products, competitors and more.
But social media listening is more than just monitoring your mentions. It’s about gaining insights and taking action based on what you find. For example, if you notice that a lot of people are talking about a problem they’re having with your product, you can use that information to improve your product and provide better customer service.
Social media listening is also a great way to identify trends and opportunities in your industry. By monitoring what people are talking about, you can stay ahead of the curve and position your brand as a leader in your space.
Conclusion
The social media landscape is changing rapidly. If you want to succeed in 2024, you need to keep an eye on these trends and adjust your strategy as needed.
