Black Friday is just around the corner, and I’m sure you’re already planning your social media posts for the big day.

Oh, you haven’t started yet? Well, don’t worry. We’ve got you covered.

In this post, we’ll share 13 ideas for Black Friday social media posts. You can use these ideas to create content that engages your followers and drives sales on the biggest shopping day of the year.

1. Share a Coupon or Promo Code

The most popular way to use social media to promote your Black Friday sale is to simply share a coupon or promo code.

You can share this code as a text post or use a graphic design that includes the code.

If you’re offering a discount, make sure to include the percentage off as well as what the discount applies to (e.g. “Get 30% off storewide with code BLACKFRIDAY”), as the customer might want to use a percent off calculator to work out what this equates to in monetary terms.

If you’re offering a free gift with purchase, be sure to tell people what they get for free and what they need to do to qualify (e.g. “Get a free gift with any purchase over $50”).

You can also use this opportunity to let people know if there are any exclusions or limitations to your offer.

2. Share a Glimpse of Your Deals

Don’t wait until Black Friday to reveal your deals. Give your followers a taste of what’s to come by sharing a sneak peek of your Black Friday sales.

You can even create a carousel post and share multiple deals at once. Just make sure to keep your caption short and sweet, like in the example below.

3. Share a Sneak Peak of Your Black Friday Sales

People love to feel like they’re getting the inside scoop.

Whether you share a sneak peak of your Black Friday sales in your email marketing, on your social media profiles or on your website, you can make your audience feel like they’re part of an exclusive group.

This can help to build some excitement around your sale and get people talking about your business.

4. Share Your Black Friday Hours

If you’re offering extended hours for Black Friday, be sure to let your followers know.

Creating a simple graphic like the one below is a great way to make sure your followers see your hours.

You can also use a tool like Canva to create a custom graphic that includes your hours.

5. Share a Gift Guide

Gift guides are a great way to show off your products and give your followers some shopping inspiration.

You can create a gift guide based on a theme, like “Gifts for the Home Chef” or “Gifts for the Tech Lover.” Or, you can create a gift guide based on price points, like “Gifts Under $25” or “Gifts Under $100.”

Make sure to include a good mix of your products in your gift guide, and be sure to link to the products in the guide so your followers can easily shop your recommendations.

6. Share a Customer Testimonial

Customer testimonials are a great way to build trust with potential customers.

When you share a testimonial on your social media profiles, you’re showing people that real people have had a great experience with your business. This can help to alleviate any concerns they might have about making a purchase.

If you have a customer testimonial that speaks to the quality of your products or the great deals you offer, be sure to share it on your social media profiles leading up to Black Friday.

7. Share a Gift With Purchase

Gift with purchase offers are a great way to incentivize spending and increase your average order value.

This is where you offer a free gift when someone spends a certain amount of money on your products or services.

You can use social media to promote your gift with purchase offer. Share an eye-catching graphic that explains the offer and encourages people to shop with you on Black Friday.

You can also use this opportunity to show off your products and make people aware of your brand, which in turn can help to brand yourself on social media

8. Share a Contest or Giveaway

Contests and giveaways are a great way to boost engagement and attract new followers to your page.

Plus, they’re an easy way to promote your Black Friday sales and get people excited about the big day.

When you host a contest or giveaway, be sure to make the rules of entry crystal clear. Let people know what they need to do in order to enter, and be sure to include a deadline for entry.

You can also incentivize people to share your contest by offering bonus entries for people who tag friends or share the post to their own page.

9. Share a Video

Video is the most popular type of content on social media. If you’re not already using video, Black Friday is the perfect time to start. Focus on producing high-quality content that grabs attention and engages your audience.

You can create a video to promote a specific deal or sale, or you can create a more general video about your business and what you have to offer. You could even create a video that showcases multiple deals.

If you don’t have the time or resources to create your own video, you can share a video from another source. Just make sure you give credit where credit is due!

10. Share a Blog Post

If you have a blog post that you think your followers would find helpful, share it on social media.

This is a great way to provide value to your audience and position yourself as an expert in your industry.

You can also use this opportunity to drive traffic to your website and increase your chances of making a sale.

11. Share a Behind the Scenes Look

One of the best ways to get your audience excited about your business is to give them a behind the scenes look.

You could share a photo of your team getting ready for Black Friday or a video of you setting up your store for the big day.

When you give your audience a behind the scenes look at your business, it helps to humanize your brand and build a stronger connection with your customers.

12. Share User-Generated Content

One of the best ways to promote your Black Friday sales is by sharing user-generated content.

When you share photos and videos that your customers have posted of your products, it helps to build social proof for your brand.

Plus, it’s a great way to show off your products in action and give your customers a shoutout at the same time.

Just make sure to ask for permission before sharing any user-generated content on your social media profiles.

13. Share a Local Event

If you’re hosting a local Black Friday event, social media is a great way to get the word out.

You can create a Facebook event for your sale and then share it across all of your social media platforms.

Be sure to include all of the important details like the date, time, and location of your event, as well as any special promotions or giveaways you’ll be offering.

Conclusion

With the amount of content being posted on Black Friday, it’s important to stand out. By getting creative and thinking outside the box, you can increase your engagement and drive more traffic to your store.