Are you looking to increase engagement on your Facebook Business Page? You’re not alone. With over 2.8 billion monthly active users, it’s no wonder why marketers are continually trying to increase their engagement on the platform. With that many users, Facebook can be a powerful tool for your business, but only if you’re using it properly.
In this blog, we’ll cover 12 tips to help you increase your Facebook engagement and make the most of your Business Page.
1. Use Images
When it comes to social media, images are the most engaging type of content. In fact, Facebook posts with images get 2.3 times more engagement than those without.
So, if you want to increase engagement on your Facebook Page, be sure to include images with your posts. You can use stock photos, carousels, your own photos, or even create graphics with tools like Canva or Adobe Express, or using AI image prompts.
Just be sure that the images you use are high-quality and relevant to your post. And, if you’re sharing a link, be sure to use the link preview feature to include an image from the website you’re linking to.
2. Ask Questions
One of the easiest ways to get people to engage with your Facebook business page is to ask questions.
The key is to ask questions that are relevant to your business and the people who like your page.
For example, if you own a pet store, you might ask a question like, “What’s your favorite thing to do with your dog?”
Or, if you’re a real estate agent, you could ask, “What’s the first thing you look for in a new home?”
The more specific you can be with your questions, the more likely you are to get people to engage with your posts.
3. Use a Call to Action
Using a call to action is a simple and effective way to encourage your followers to engage with your posts.
You can use a call to action to ask your followers to like, comment, or share your post. You can also use a call to action to ask your followers to click on a link, fill out a form, or take some other action. For example, encourage them to share their workout routines in the comments below a post, so others can get inspired to try new exercises.
Whatever you choose to do, just make sure that your call to action is clear, concise, and easy to understand.
4. Post at the Right Time
If you want to increase your engagement rate on Facebook, you need to know when it’s best to post. If you’re posting at times when your audience is not online, you’re missing out on potential engagement.
You can find out when your audience is most active on Facebook using the Page Insights tool. This will show you a breakdown of when your fans are online, so you can schedule your posts for those times.
You can also use the Post Insights tool to see when your posts are getting the most engagement, and then schedule your posts for those times.
5. Create a Facebook Contest
Facebook contests are a great way to increase engagement and get your audience excited about your brand.
When you run a contest, it’s important to choose a prize that’s relevant to your business. If you give away an iPad, you’ll get a ton of entries, but the leads you generate won’t be high-quality because they won’t be interested in your product or service — they just want to win an iPad.
If you’re a bakery, you could give away a free cake. If you’re a clothing store, you could give away a gift card. If you’re a software company, you could give away a free subscription to your software. You can also offer customized sweatshirts or t-shirts with your brand logo on it. This way you make sure that users will engage and also you do some passive brand promotion.
To run a contest, create a post that includes:
• The prize
• How to enter
• The deadline
• When the winner will be announced
Then, pin your post to the top of your Facebook page so it’s the first thing people see when they visit your page.
You can also boost your contest post to reach a larger audience. Just be sure to target people who are likely to be interested in your business.
6. Use Facebook Insights
Facebook Insights is a free tool that helps you understand more about the people who like your page and engage with your content.
You can use this information to create more engaging content. For example, if you notice that your audience is most active on Facebook on Wednesdays at 3 p.m., you can schedule your posts to go live at that time.
You can also use Facebook Insights to see which types of posts get the most engagement, and then create more of those.
7. Share a Variety of Content
If you’re sharing the same type of content every day, your followers will get bored and stop engaging with your posts. To keep your audience interested, you should share a variety of content on your Facebook page.
This can include blog posts, videos, photos, infographics, and more. You can also experiment with different post formats, like asking a question, running a poll, or sharing a quote. The key is to keep things interesting and mix it up.
According to Ross Simmonds in his B2B marketing book Create Once, Distribute Forever, “content that is highly emotional does extremely well on Facebook. Name the emotion. Joy. Nostalgia. Outrage. Surprise. Desire. If you create an update that articulates an emotion clearly, strongly, and in a way that aligns with your content or branding, you are likely to create engagement.”
8. Use a Facebook Landing Page
A Facebook landing page is a standalone web page that is designed to promote a specific offer or campaign. You can use a Facebook landing page to collect leads, sell products or promote an event. You can also use it to capture leads for your business by offering valuable content in exchange for contact information. They can also be sales powerhouses, showcasing products and driving purchases. But Facebook’s reach extends beyond marketing. You can manage your inventory by integrating a landing page with your inventory management system.
One of the best things about Facebook landing pages is that they are fully customizable, so you can create a page that is tailored to your audience and your specific offer.
You can also use a Facebook landing page to collect email addresses. Once you have collected email addresses, you can use email marketing to stay in touch with your leads and promote your products and services.
Using a Facebook landing page is a great way to increase engagement on Facebook because it allows you to promote a specific offer or campaign and collect leads in the process.
9. Add a “Like” Button or Box to Your Website
The “Like” button is one of the easiest ways to get more Facebook engagement on your website.
When someone clicks the “Like” button on your website, it will automatically be shared on their Facebook profile for all their friends to see.
This is a great way to get more exposure for your brand and website, and it’s also a great way to get more people to like your Facebook page.
10. Use a Custom URL
If you’re sharing a link to your website, make sure it has a custom image and a custom URL.
If you aren’t using a custom URL, it will pull in whatever image and title it finds first, which can look unprofessional.
To create a custom URL, head over to the Facebook Sharing Debugger.
Enter the URL you want to share, and click “Debug.”
Then, click “Scrape Again.”
Then, click “Fetch new information.”
After you do that, the image and title should change to what you have set up on your website.
11. Use Facebook Ads
If you want to increase your engagement on Facebook quickly, then you should consider using Facebook Ads. Facebook Ads are a great way to get your content in front of people who are likely to be interested in what you have to say.
You can use Facebook Ads to promote your Page, your posts, your offers, and more. Plus, you can target your ads to specific audiences based on factors like location, age, gender, interests, and more.
Best of all, you can set your own budget and schedule for your ads, so you can spend as much or as little as you want.There are also many Facebook Ads tools that can help you run more effective ads If you’re looking to increase your engagement on Facebook, then Facebook Ads are definitely worth considering.
12. Use Facebook as Your Page
When you interact with other Pages, you can interact as your Page rather than your personal profile. This is a great way to increase visibility for your brand and connect with other businesses in your industry.
To do this, simply click the arrow in the top right corner of your Facebook account and select the Page you want to use. Then, navigate to the Page you want to interact with and leave a comment, like or share their content.
Conclusion
Boosting engagement on Facebook is no small task. It’s tough to get Facebook users to engage with your page, but the tips in this article can help.
Engagement is important for your business because it increases the amount of people who see your content. And, the more people who see your content, the more people who come to your site, share your content, and convert into customers. To further enhance your marketing efforts, consider using a Shopify affiliate app to streamline your affiliate marketing strategies and boost conversions.
