Are you looking for TikTok marketing ideas that get results? If you’re a marketer, you’ve probably heard of TikTok, but if you haven’t checked it out, it’s worth it to see if it’s a fit for your brand.
TikTok is a social app that allows users to create and share 15-second videos, and they’re often set to background music, so it’s like a bite-sized version of YouTube.
The app has been downloaded over 1.5 billion times and has 500 million active users worldwide. And it’s been the most downloaded app in the App Store for 5 consecutive quarters.
There’s a lot of potential for brands to market their products to a global audience — if they’re creative enough.
In this post, we’ll share 12 TikTok marketing ideas that can help you get more followers and engagement on your profile.
1. Create a branded hashtag challenge
This is one of the most popular types of TikTok marketing campaigns — and for good reason. Hashtag challenges are a fun way to boost brand awareness and engagement, and they can also help you drive traffic to your website. Plus, they’re super easy to set up.
To create a hashtag challenge, all you have to do is create a video that shows off your products or services and then challenge your followers to create their own videos using your branded hashtag. You can even offer a prize to the person who creates the best video.
This is a great way to get your existing customers involved in your TikTok marketing campaigns, and it can also help you attract new customers to your brand. Seasonal campaigns work especially well — for example, promoting your Christmas best sellers with a fun challenge can boost visibility fast.
2. Leverage user-generated content
User-generated content (UGC) is a powerful marketing tool that allows brands to showcase their products or services in an authentic way. On TikTok, UGC can take the form of customer reviews, unboxing videos, or other types of content that features your products.
One of the best ways to leverage UGC on TikTok is to run a branded hashtag challenge. This is a great way to encourage your followers to create and share content featuring your products, and it can help you reach a wider audience on the platform.
To run a branded hashtag challenge, you’ll need to come up with a unique hashtag and create a challenge theme. Then, you can encourage your followers to create and share videos using the hashtag. Be sure to promote your challenge on your other social media channels to maximize participation.
For example, in 2019, the luggage brand @away ran a successful branded hashtag challenge called #travelaway. The challenge encouraged users to share videos of their travels with their Away luggage, and it generated over 4,000 UGC videos and 60 million views.
3. Share behind-the-scenes content
People love to see how things work behind the scenes. It makes them feel like they’re getting an exclusive look at something. This can be a great way to build a relationship with your customers.
You can share behind-the-scenes content on TikTok, like how you make your products, what your office looks like, or even what a typical day looks like for you.
This is a great way to show off your brand’s personality and build a relationship with your followers.
4. Partner with influencers
Influencer marketing is a great way to get your brand in front of new audiences and connect with potential customers. And TikTok is the perfect platform for influencer marketing.
Partner with TikTok influencers to create content that features your products or brand. You can either let the influencer create the content themselves, or you can provide them with a brief and let them run with it.
Influencer partnerships can help you reach a large and engaged audience, and they can also help you build trust with potential customers. People are more likely to trust recommendations from people they know and trust, and influencer marketing allows you to tap into that.
With tools like ReferralCandy, brands can take this even further by managing influencer partnerships alongside referral and affiliate campaigns in one platform, making it easier to track results and scale word-of-mouth growth. Additionally, for brands managing multiple social media channels, there are a number of hootsuite alternatives that offer similar or better functionality for scheduling and analyzing content across platforms.
5. Share educational content
TikTok is a great platform for sharing educational content in a fun and engaging way. Use your TikTok videos to teach your audience something new about your industry, product, or service.
This is a great way to position your brand as a thought leader and to build trust with your audience. For example, B2B eCommerce software solutions can create TikTok explainers that simplify complex features for business buyers. If you can provide them with valuable information, they’ll be more likely to view your brand as an authority in your space. Many companies partner with content strategy experts to create educational campaigns that resonate on platforms like TikTok.
Educational content doesn’t have to be boring. Get creative and think of fun and interesting ways to teach your audience something new.
6. Create a series
One great way to keep your audience coming back for more is to create a series of videos.
Series can be a great way to give your audience content they love, while also keeping things fresh. You can also use series to build anticipation for your next video.
For example, if you’re a fashion brand, you could create a series of videos where you highlight a different trend each week. Or, if you’re a food brand, you could create a series where you share a new recipe every day.
7. Share customer testimonials
Customer testimonials are a great way to build trust with potential customers. And, like any other type of video, they can be shared on TikTok.
To create a customer testimonial video, ask one of your customers to share their experience with your brand. Then, edit the video so that it’s short and to the point. Finally, add some text to the video to highlight the main points the customer made.
Sharing customer testimonials on TikTok is a great way to show potential customers that you have a loyal following. It’s also a great way to show off your products or services in action.
8. Share quick tips
TikTok is a great place to share quick tips with your followers. You can create a short video that explains how to do something or shares a piece of advice.
For example, if you own a clothing brand, you could create a quick video that shows your followers how to style a certain piece of clothing. If you own a bakery, you could create a video that shares a quick baking tip.
These types of videos are a great way to provide value to your followers and establish your brand as an expert in your industry.
9. Share entertaining content
TikTok is a platform that’s meant to be fun. That means you should be creating content that’s entertaining and engaging.
If you’re not sure where to start, take a look at the content that’s trending on TikTok. You can use the “Discover” tab to see what’s popular on the platform and get inspiration for your own content.
Trending content can also be a great way to show that your brand is up to date with what’s happening on TikTok. Just make sure that you’re adding your own unique spin to any trends you participate in.
10. Share content from other platforms
Don’t limit your TikTok content to just TikTok. You can share videos from other platforms, like Instagram Reels, on your TikTok profile.
Sharing content from other platforms can help you save time and increase your posting frequency on TikTok. Just make sure the videos you share are relevant to your audience and fit your brand’s profile.
To share a video from another platform, tap the “+” button to create a new video, then tap the “Upload” button to select the video you want to share.
11. Share industry news
TikTok is a great platform for brands to share industry news and updates. This is a great way to position your brand as an industry leader and to keep your audience informed.
You can share industry news in a variety of ways on TikTok. You can create a video to share the news and then add a call to action for your audience to learn more on your website. Or you can create a video series that covers the latest news and updates in your industry.
No matter how you decide to share industry news, just make sure that you are keeping your content relevant and up to date.
12. Share content from other users
The algorithm on TikTok is designed to show users content that they want to see. If you notice a trend of certain videos being shared more than others, you can use that to your advantage.
Find popular content from other users that is relevant to your brand and share it to your own account. This is a great way to show your audience that you are plugged in to what they want to see and it can help you grow your following on TikTok.
Conclusion
TikTok is still a relatively new platform, but its user base and engagement rates are growing rapidly. Brands that can effectively leverage TikTok in 2025 will be those that take the time to understand the platform and its users, and create content that feels authentic and native to the experience of using TikTok.
