10 social media tactics for small B2B brands
Whether you’re a small B2B brand looking to generate more leads or a large company searching for ways to increase brand awareness, social media can help you achieve your marketing goals. There are so many strategies you can use to help you build a presence on social media, but we’ve narrowed it down to nine for you.
1. Create social media accounts
First things first: If you haven’t already, make sure to create social media accounts for your brand. Even if you don’t plan to be active on all of them, it’s a good idea to at least secure your brand name on each platform.
Some of the most popular social media platforms for small businesses include:
- X
- TikTok
- YouTube
- Snapchat
Do some research to find out which platforms your target audience is most active on, and then focus your efforts there. It’s better to be active and engaged on a few platforms than to have a presence on all of them and not be able to keep up.
2. Share your content
One of the most effective ways to use social media for your small B2B brand is to share your content.
Your content is the best way for potential customers to get to know you and your brand. It’s how you show your expertise and build trust with your audience. But, in order to do that, people have to see it.
That’s where social media comes in. Sharing your content on social media is a great way to get more eyes on it. This often includes creating multiple versions of the same visual, which many B2B teams handle using an Image generation API like Templated that takes a template image and generates bulk social graphics by changing elements like titles or text. Plus, when your followers see that you’re active and posting regularly, they’re more likely to engage with your content.
3. Engage with your audience
Engagement is a key part of any social media strategy, but it’s especially important for small businesses. When you engage with your audience, you show them that you care about their thoughts and opinions. This can help to build trust and foster a sense of community around your brand.
There are a few different ways you can engage with your audience on social media. One of the most common is to simply respond to comments and messages. If someone takes the time to leave a comment on your post or send you a message, make sure you take the time to respond.
You can also engage with your audience by asking questions, running polls and surveys, and hosting Q&A sessions. These are all great ways to get your audience involved and show them that you value their input.
4. Share user-generated content
User-generated content (UGC) is any content that your customers or audience members create about your brand. This can include reviews, testimonials, videos, photos, and more. UGC is a great way to build trust with your audience and show that other people are talking about your brand.
It can also help you create a more diverse content strategy. Instead of only sharing your own content, you can share UGC to mix things up. This can also help you save time and resources, as you won’t always have to create new content from scratch.
Sharing UGC is a great way to show that you appreciate your customers and their feedback. It’s also a great way to build relationships with your audience and encourage them to create more content about your brand.
5. Create and share videos
Video is a highly engaging content format that can be used to promote your small B2B brand on social media.
You can create videos about your products or services, or you can create videos that showcase your company culture. You can also create videos that answer common questions your customers have.
There are many different types of videos you can create to promote your small B2B brand on social media. The key is using a video maker to create videos that are engaging and that provide value to your audience.
Once you’ve created your videos, you can share them on your social media profiles. You can also upload them to YouTube and embed them on your website.
6. Share behind-the-scenes content
Your followers want to see the real people behind your brand.
By sharing behind-the-scenes content, you can give your audience a better idea of what your company is all about. And, you can foster a more personal relationship with your followers.
Share photos and videos of your team, your office, your products, and more. Use your captions to tell a story and give your followers a little bit of context.
You can also use behind-the-scenes content to tease new products or services. This type of content can help you build excitement and anticipation around your brand.
7. Host a social media contest
Social media contests are a great way to get your audience excited and engaged with your brand. They’re also a fantastic way to generate leads!
When you host a social media contest, you can ask users to submit their email address as part of the entry process. This allows you to collect valuable lead information that you can use in your other marketing efforts.
There are a variety of different social media contests you can host, including photo contests, caption contests, hashtag contests and more. You can even get creative and come up with your own unique contest idea!
No matter what type of contest you choose to run, make sure you have clear goals and a plan in place to measure your results. This will help you determine the success of your contest and make improvements for the next one.
8. Collaborate with other brands
As a B2B brand looking to generate more leads, you may not have a large team or a lot of resources to dedicate to social media. That’s why it’s so important to take advantage of opportunities to collaborate with other brands.
By partnering with other companies in your industry, you can gain access to their audience and increase your brand’s visibility on social media. You can also work with other brands to co-create content, run contests or giveaways, and more.
Collaborating with other brands is a great way to build relationships and grow your audience on social media. Plus, it can help you reach new potential customers and increase your brand’s credibility.
9. Use social media advertising
If you have the budget to do so, social media advertising can be a great way to get your brand in front of new audiences and increase your reach.
There are many different types of social media ads, from promoted posts to display ads, and each platform offers its own unique targeting options.
If you’re new to social media advertising, it’s a good idea to start with a small budget and test different types of ads to see what works best for your brand. Many small B2B companies also incorporate broader digital advertising strategies to reinforce their social campaigns and improve overall visibility. Working with specialists can help ensure that your paid efforts are targeted, optimized, and aligned with your growth goals.
10. Promote referral programs on social media
Referral programs are one of the most effective ways for small B2B brands to grow, and social media is the perfect channel to amplify them.
By promoting your referral program across platforms like LinkedIn, X, and even Instagram, you can encourage existing customers, partners, and followers to spread the word about your product. Social posts highlighting referral rewards, customer success stories, or limited-time incentives can significantly increase participation.
Tools like ReferralCandy make it easy to manage and automate referral programs, allowing you to track referrals, reward advocates, and optimize performance without adding extra work for your team. When paired with a consistent social media presence, referral programs can turn your most satisfied customers into a powerful, always-on acquisition channel.
For small B2B brands with limited budgets, leveraging referrals through social media is a cost-effective way to generate high-quality leads and build credibility through trusted recommendations.
Social media tactics for small B2B brands: Start today
Social media has become a central part of the way businesses communicate. It’s not just a place to share memes and cat videos, it’s a place to build relationships, foster trust, and grow your brand.
It’s also a place where potential customers are already spending a lot of time. In fact, the average person spends nearly two hours a day on social media. And that number is even higher for younger generations.
If your business isn’t active on social media, you’re missing out on a huge opportunity to connect with potential customers and grow your brand. It’s not too late to get started. In fact, the best time to start building a social media presence for your business is today.
Conclusion
Social media is a cost-effective way to build brand awareness, engage with your audience, and ultimately, drive new business. Use these tactics to get started and see how social media can benefit your small B2B brand.